The Art of Identity

The Art of Identity

Writer Mark Rowden. The Art of Identity

‘Rowden creates the justification for every branding decision you have ever made or ever will make.’ MARKETING (magazine)

‘For those serious about addressing their identity and making it an asset, Rowden has delivered another comprehensive and compelling book that will get you thinking and guide you through all the issues involved.’ THE CHARTED INSTITUTE OF MARKETING

Writer Mark Rowden. Visual values in branding as illustrated in the book 'Identity' by Mark Rowden

Mark Rowden explores his theory of visual values – see ‘Identity’ | Gower | ISBN 0-566-08618-2 Published in the UK and USA, and translated editions for South America, Spain, Israel, Russia and China.