Sloane Square magazine

Photographic concept appearing in Sloane Square magazine

Kremer-935-street-sloane-square

Asked by Trofeo Cars to design an ad concept, one of my photographs brought readily to my mind a headline caption.

Naturally, the idea was to arouse curiosity, which in many ways is one of the most significant effects an advertisement can have. One assumes, if one is interested in such things, that this is the corner of a car. But what car?

Sloane Square advert

Actually it’s a ‘flat nose’ Porsche, previously owned by Mickie Most – the English record producer, with a string of hit singles with acts such as The Animals, Herman’s Hermits, The Nashville Teens, Donovan, Lulu, Suzi Quatro, Hot Chocolate, Arrows, Racey, and the Jeff Beck Group, often issued on his own RAK Records label.

Client: Trofeo Cars | July 2015