Mark Rowden enjoyed a reputation as a UK art director and graphic designer, best known for corporate identity, especially in the application of the Swiss Style of typographic design. Mark Rowden’s design studio, Portfolio, was based near Cambridge, and its work became synonymous with the emergence of the so-called ‘Cambridge Phenomenon’ – the Cambridge high-technology boom.
At the height of Portfolio’s success, the studio employed 30 staff and was acknowledged for its exceptional levels of creativity.
Mark Rowden is published twice in non-fiction: ‘The Art of Identity’ and ‘Identity’ – both books translated into several languages worldwide.
Alongside a limited number of creative projects, including design and art-direction, Mark is also devoting his time to the writing of literary fiction.
His first novel is due for publication in 2022.
Gower Ashgate, ISBN 0-566-08618-2, and Routledge ISBN 9781138710627
Rowden creates the justification for every branding
decision you have ever made or ever will make.
Why the right identity can transform an organisation.
Food for thought for those who think a one word noun in lower case will do the job.
A profound insight.
LA DOC MANAGEMENT
Gower Ashgate, ISBN 0-566-08618-2
New edition due in 2021.
For those serious about addressing their identity and
making it an asset, Rowden has delivered another
comprehensive and compelling book that will get you
thinking and guide you through all the issues involved.
THE CHARTERED INSTITUTE OF MARKETING
Rowden presents several potent management tools which help enable managers to define the fundamental qualities of their organisation
Rowden wreaks havoc on those who view design superficially.
agent (at) markrowden.com